The Right Balance: Your Fundraising Campaign Brand and Your Institutional Brands

A comprehensive fundraising campaign is a unique moment in the life of an institution. How can marketing leaders convey the significance and impact of a campaign within the context of the larger institutional brand? Should the fundraising campaign brand be different than the institutional brand, should it be the same, or should it be somewhere in between? In this episode of Marketing Live, host Rob Zinkan will tackle these and other questions with veteran higher education communicators Charlie Melichar and Paul Redfern. They will also explore the challenges and opportunities presented by various organizational structures.