Insights

We have stories to tell.

We are students of our field, and we have things to say. This collection of articles and videos represent the trends that have struck us and the ideas that have stuck with us.

Article

An ice-cold reality of digital engagement and the importance of starting early

  • September 
  • 7, 2018
By Sarah Muench, 

When the ice-cold water rushed over my head, I involuntarily jumped like a loaded spring, ran around in a circle and let out a scream in a pitch I hadn’t hit since I was 5. All the while, my friend barely could hold his phone…

Article

The Future of Higher Ed PR

  • July 
  • 11, 2017
By Charlie Melichar, 

Proving the Power of Strategic Public Relations The practice of public relations in higher education today is very different than it was when we started our careers 25 years ago. Once upon a time, our job was to operate a “telegram office” that sent messages…

Link

Are you ready to engage?

  • May 
  • 3, 2017
By Charlie Melichar, 

Alumni engagement. Parent engagement. Community engagement. Constituent engagement. The list of people institutions are trying to “engage” these days is exhausting. But what does it mean to be engaged? Do you want engagement or just more people doing the thing you want them to do? This question is deeper than…

Link

Metrics: Repeat, Rethink, or Remove

  • April 
  • 10, 2017
By Charlie Melichar, 

Before you pull that next metrics report, ask yourself, “What decision am I prepared to make based on what it says?” If you don’t have a short list of decisions (even one will suffice), don’t pull the report. Reports and charts alone just show that…

Link

Sorry, content. Experience is king.

  • March 
  • 8, 2017
By Charlie Melichar, 

Enough with the content. Create experiences. I’m a storyteller and a believer in the power of words but even I can see the writing on the wall. Content enjoyed a good, long reign but it’s time for a new king, and the crown belongs to…

Document

Communicating Impact

  • January 
  • 11, 2016
By Pete Mackey, Charlie Melichar, Melanie Moran, 

Building a Powerful Development and Communications Relationship

Video

The Right Balance: Your Fundraising Campaign Brand and Your Institutional Brands

  • August 
  • 27, 2015

A comprehensive fundraising campaign is a unique moment in the life of an institution. How can marketing leaders convey the significance and impact of a campaign within the context of the larger institutional brand? Should the fundraising campaign brand be different than the institutional brand,…