Now We Must
DePaul University embraced a digital-first strategy for its recently launched, student-focused, mini-campaign effort, Now We Must during the COVID-19 pandemic.
In a three-month period from engagement to launch, Marts & Lundy Communications and our partner, Snavely Associates, crafted DePaul’s campaign brand, built an “of the moment” case for support, and deployed a full suite of digital content that is enabling maximum flexibility and personalization in the university’s communications with major and leadership donors.
DePaul recognized the hardships its students faced with the pandemic, social unrest and the nation’s economic turmoil. The university pivoted and rallied to boost an immediate effort of support for its students with a generous partnership that will make all the difference — “for their today, for our tomorrow.”
Fully prepared with all communications vehicles, DePaul launched an unprecedented effort during an extraordinary time with already promising results.
- Campaign Theme & Creative Platform
- Case Statement
- Ovrture Platform & Content
- Campaign Microsite
- Social Media & Web Graphics
By the Numbers.
In unprecedented times, DePaul dares the unprecedented: to raise more money in a single year than ever before, despite deep economic uncertainty. DePaul students have responded to this crisis with the characteristic resilience you would expect. Now we must do what they would expect of us.
- $60M Campaign Goal
- 33% First-generation college students
- $55M institutional grants and scholarships awarded to freshmen