The Strong National Museum of Play

Powered by Play.

From dolls to dominoes and puzzles to Pac-Man, The Strong showcases the many ways that play can spark a child’s imagination, connect people of all backgrounds, and even ignite the vitality of an entire city, a diverse nation, and our ever-changing world.

Process

Our Engagement.

As the only museum of its kind in the world, The Strong National Museum of Play is devoted solely to the study of play and its impact on human culture. The Strong is a trusted resource for families, children, and people of all ages who value the power of play—and for those who have made play their life’s work. With that trust comes great responsibility.

The Strong put its trust in Marts & Lundy to deliver a powerful case for support in its $60 million expansion campaign that will inspire millions of guests, deepen its regional impact, and extend its international reach. We dove in by discovering our human need for play with a visit to The Strong—bouncing ideas around while playing pinball; waxing nostalgic about the Muppets while interviewing their designer; understanding how video games are changing communication when talking to an innovator; and putting it all into perspective with educators who know the necessity of play in human development.

Our work fueled our deep understanding of the importance of play in our collective human story. We worked with The Strong’s design team, Zimmet, to deliver a Powered by Play case for support, mini cases, website and donor solicitation messaging to help The Strong extend its impact and take a leap forward as a leading museum. This expansion campaign is the centerpiece of The Strong’s new Neighborhood of Play, a bold project that is poised to fuel a modern-day renaissance in Rochester—while connecting, educating, and enlightening people from around the world.

More Information

Results

By the Numbers.

The Strong’s expansion will be iconic. True to its history of thinking big, this expansion will do more than add space, it will make a statement—and create experiences—that show the power of play in our lives, in the vitality of an entire city, and in human development worldwide.

  • $60M campaign goal
  • 1M annual visitors attendance goal
  • $130M annual economic impact of overall project