The Trust for Public Land

The Power of Place.

Each individual who joined us in The Power of Place campaign has helped bring the benefits of nature to countless others across the country. Today we stand together more able than ever before to ensure that―for all of us―the outdoors are never out of reach.

Process

Our Engagement.

Marts & Lundy Communications partnered with The Trust for Public Land on a bold campaign, $400 million bold, to protect places, urban and wild, that define the American landscape. Our charge: to develop communications strategies and a messaging platform to reach a broad national constituency.

We also took responsibility for creating a powerful campaign case statement that captured the far-reaching impact of the Trust since its founding in 1972 (including creating and protecting 5,000 special places, from a 14,000-foot peak in the Rockies to the Brown vs. Board of Education historic site).

More importantly, we articulated the urgent task ahead to create parks and protect open spaces that renew our connection to the great American landscape and create healthy human habits for all people. The case resonated in amazing ways and was a catalyst in the resounding success of the campaign.

More Information

Results

By the Numbers.

The Power of Place campaign’s success came from the overwhelming support of dedicated supporters and friends across the country committed to a shared vision of land for people. Today, The Trust is positioned to accomplish more than ever before, powered by the momentum of philanthropic support.

  • $400M Campaign Goal
  • $477M Amount Raised
  • 568,000 Acres Preserved and Protected