University of Delaware

Attitude, Conviction, Pride.

The University of Delaware has a proud history, tallied not in years or decades, but centuries. Marts & Lundy Communications jumped at the chance to partner with this venerable institution as UD prepared for the November 2017 launch of the Delaware First campaign.

Process

Our Engagement.

The University of Delaware is always searching for the next breakthrough. The next innovation. The next first. It’s an exceptional university that puts a premium on creating an extraordinary student experience and leveraging its spirit of discovery and entrepreneurship to better the region and the world.

Marts & Lundy Communications worked closely with the UD team to prepare for the campaign launch. We combined great storytelling with smart case statement writing to make a persuasive call for private philanthropy in support of a $750 million campaign―by far the largest in UD’s long history.

Our work as developed in partnership with our Marts & Lundy colleagues, ensuring that communications and fundraising strategies were integrated at every step. That’s just one of the benefits of working with a team that understands fundraising and can speak to the heart of a donor community.

Results

By the Numbers.

  • $750M Campaign Goal
  • $616.3M Raised
  • $45M Total of Three New Gifts Announced at Kickoff