National Park Foundation
Protect. Connect. Inspire.
America’s national parks, proclaimed filmmaker Ken Burns, are places “set aside not for kings or noblemen or the very rich, but for everyone, for all time.” To mark the National Park Service’s centennial anniversary, the National Park Foundation launched a $250 million campaign to renew our commitment to these cherished places for the next 100 years.
Our national parks have long relied on a healthy mix of federal appropriations and private philanthropy to keep them beautiful, vital and accessible.
Marts & Lundy Communications teamed with the National Park Foundation to invite broad support for a national fundraising campaign and launch a new era of park philanthropy.
We used a multi-platform approach to make the case for the urgent need to Protect America’s special places, Connect people to parks and Inspire the next generation of park stewards. The core messages we developed informed every aspect of campaign communications.
Our work was framed by a strategic campaign marketing and communication plan that was aligned with a national branding campaign rolled out in concert with the centennial fundraising campaign.
By the Numbers.
We can all do our part to safeguard and conserve our national wonders and hallowed places — places that help define who we are and what we value as Americans. Thousands have already heeded the call, as demonstrated in the tremendous campaign progress to date.
- $350M Original Campaign Goal
- $550M Raised to Date
- 413 National Parks Across the U.S.